Online banner ads got the word out that Planned Parenthood had a new kind of clinic.
Supported by ads out-of-home.
All leading to a simple website to make an appointment.
Planned Parenthood of Northern New England
When PPNNE created a new sexual health center, they needed to show their brand without making a political statement – especially to younger patients mostly interested in convenience. This online and out-of-home campaign drove to a simple landing page announcing the opening of the new center.